Crew Love: KEY!


Although our NYC flagship store on Essex Street is still temporarily closed — you can still cop what you need via the online shop! — we still have some pretty good memories to fall back on that involve some "key" visitors that were able to stop by before lockdown.

One person that comes to mind is ATL hip-hop dot connector KEY!, a self-respected rapper in his own right that also had a hand in introducing many of today's biggest rap artists — ILoveMakonnen, Father and 21 Savage are just a few names you can credit him with putting on. Our L.E.S. corner is feeling a bit hotter since that time he stopped by the store back in January (seen above), but KEY! has been bringing the heat on his own lately with a new album titled I Love You Say It Back. The 10-song project clocks in at a modest 24 minutes, but in that brief time he's able to deliver clever wordplay over a variety of trap-laced beats. Definitely a quality LP if you're looking for some new tunes to bump this holiday weekend.

Listen to I Love You Say It Back by KEY! below: